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Media Buying for the Good of the Client

by
Mitch Seigel, VP - Business Development
May 10, 2016

With the onset of the digital age, we have run across several companies who specialize in online and social media marketing.  While these are the latest options to come along in marketing, they aren’t necessarily replacements for all traditional media.

Media Buying for the Good of the ClientQuestioning those marketers who solely focus on online, social media or mobile advertising, we have found it interesting to hear that if their clients requested other marketing options, it would trigger them to grow their businesses with additional services.  Yet if they are not questioned by their clients, they would only recommend these targeted solutions to their client’s challenges.

We learned early on that the objective is to keep the client in business, not to sell our company’s products or services.  Of course, on one hand, if there is a way to incorporate our company’s services into the solution that will keep our client in business, we would do so.  On the other hand, if we did not have the solution, we would be the first to offer recommendations to our client, so they could continue to be prosperous and succeed. 

Media buying should be for the good of the client, first and foremost!  If you are lucky enough to represent a company that can create a fully integrated campaign, that is fantastic.  If not, develop relationships in your market that will allow you to do so, when it is necessary to keep your client in business!  Here is an example of a MOB Media client with an integrated campaign. http://www.mobmedia.com/casestudies/halstrom-academy.

What are your challenges when it comes to Buying Media?  We look forward to hearing your comments.  Until next time…         

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