Our Blog | here's what's on our mind!


The Buzz Behind the Brand

by
Erin Purnell
Jun 25, 2018

IHOP to IHOb (1)Over the weekend, IHOb finally uncovered the word behind the elusive ‘b’: burgers. In fact, as they so eloquently put it, IHOP has “Pancaked Pancakes” and now will be “Burgerin’ Burgers.” Social media has taken considerable notice and IHOb is abuzz.


Regardless of the industry, word of mouth is key to any marketing strategy. If people are talking about your brand, you’re on the radar. If you’re on the radar, you might get a customer. Regardless of your personal feelings about the switch from a ‘P’ to a ‘b,’ the International House of Pancakes (burgers?) created an extreme increase in word of mouth. Restaurant chains like Wendy’s and Whataburger have taken to Twitter to share their thoughts (see some here) and celebrities like Chrissy Teigen have chimed in, too. In a battle of wit and word manipulation within the 280 Twitter character limit, the IHOb “publicity stunt” – as Forbes described it – put the company’s advertising skills to the test. Although we do not know whether IHOb will in fact generate greater sales at this point, the strategy increased awareness immensely. In that sense, it worked.


However, a risk is always present when increasing the number of eyes on your brand. Many have pointed out the fact that the IHOb logo looks strikingly similar to the o.b. tampon brand. Although o.b. was flattered by the resemblance, some social media users are wondering if a lack of gender diversity on the decision-making team led to the oversight. This, along with the addition of burgers to the menu of course, could really harm the company.


Ultimately, it seems as if IHOP needed some rebranding. As a young professional in Southern California, I am privy to the brunch culture among my peers. Brunch is an extravagant affair that almost always involves flooding social media feeds with pictures. Regretfully for IHOP, it is not the glamorous picture spot many youths look for. The chain needed some way to force its way into our consciousness. We at MOB appreciate that they took a risk, as we have the benefit of being different ourselves. Will IHOb’s eagerness to “share [their] beef with the world” work? We are staying tuned.

2258 comments

Leave a comment
  1. MOB Media Avery | Jul 15, 2020
    Great post yet I was thinking about whether you could compose a litte more on this subject? I"d be exceptionally grateful in the event that you could expound a tad bit further. Value it! united nations
  2. MOB Media pleaser USA | Jul 15, 2020
    zapatos pleaser USA tacones altos mujer tienda en línea pleaser USA sandalias plataforma para mujer zapatos de tacón pleaser USA
  3. MOB Media ali | Jul 15, 2020
    Stjel showet med fetish skinn kjole laget av ledapol gummi festkjole, latex og lær! Se vår store kolleksjon for kvinner og menn på nettet og i butikken !skinn kjole! skinn kjole
  4. MOB Media Harry | Jul 15, 2020
    Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. sex timing medicine
  5. MOB Media Aamir | Jul 15, 2020
    Thanks for sharing the post.. parents are worlds best person in each lives of individual..they need or must succeed to sustain needs of the family. sagame66
  6. MOB Media hassan | Jul 14, 2020
    On my website you'll see similar texts, write what you think.  Stittsville Dentist
  7. MOB Media Dell Error Code 2000-0122 | Jul 14, 2020

    I would like to thank you for the efforts you have made in writing this article and i am hoping the same best work from you in the future as well. Its really wonderful and watchable. I like to share it with all my friends and I am sure they will like it.

    Dell Error Code 2000-0122

  8. MOB Media Custom Made Patches | Jul 14, 2020
    I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Custom Made Patches
  9. MOB Media mtom | Jul 13, 2020

    This web site is actually a walk-through rather than the knowledge it suited you with this and didn’t know who must. Glimpse here, and you’ll absolutely discover it. 먹튀검증사이트

     

     

    ---------------------------------------------

    I’d should consult with you here. Which isn’t something I usually do! I love reading a post which will make people think. Also, thanks for allowing me to comment! 먹튀검증

  10. MOB Media ayoub | Jul 13, 2020
    I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.dbs personal loan
  11. MOB Media Custom Patches Near Me | Jul 13, 2020
    Three are usually cheap Ralph Lauren available for sale each and every time you wish to buy. Custom Patches Near Me
  12. MOB Media Hibbah | Jul 12, 2020
    Wonderful article. Fascinating to read. I love to read such an excellent article. Thanks! It has made my task more and extra easy. Keep rocking. write for us technology
  13. MOB Media sd | Jul 12, 2020
    Find nearest repossessed auction properties in your local area, www.AuctionsNearMe.co.uk is designed to source and share local property auctioneers list and auction property lists within your search area. Search unsold lots of property auctions and uk property auctions list online from local auctions houses. Looking for cash buyer deals with development potential or refurbishment options in online auctions. repossessed houses
  14. MOB Media ali | Jul 12, 2020
    I am another client of this site so here I saw different articles and posts posted by this site,I inquisitive more enthusiasm for some of them trust you will give more data on this points in your next articles.  nearest metro station to me
  15. MOB Media Anosha | Jul 12, 2020
    I inquisitive more enthusiasm for some of them trust you will give more data on this subjects in your next articles.  Ac fixing
  16. MOB Media veona review | Jul 12, 2020
    This is actually the kind of information I have been trying to find. Thank you for writing this information. veona review
  17. MOB Media Hibah | Jul 12, 2020
    When your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your. 中国
  18. MOB Media Custom Woven Labels | Jul 12, 2020
    I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information. Custom Woven Labels
  19. MOB Media sf | Jul 12, 2020
    Many thanks with regard to supplying current improvements concerning the issue, We anticipate study much more.   web Designing Training
  20. MOB Media mtom | Jul 12, 2020

    Search Engine Optimization (SEO) is a powerful idea of promoting company and its products and services on the internet. Of late, the number of internet users has been increased to the great extent so that it has become important to get your products and services promoted on the net. 먹튀검증

     

    -----------------------

     

    you are in reality a excellent webmaster. The website loading pace is incredible. It seems that you’re doing any distinctive trick. Also, The contents are masterpiece. you have performed a wonderful task on this subject! 조건만남

  21. MOB Media shazad | Jul 11, 2020
    You're permitted to publish titles, although not hyperlinks, unless of course they're authorized as well as upon subject.   10685-B Hazelhurst Dr
  22. MOB Media servicios de seguridad informatica | Jul 11, 2020
    The flutter kick is a kicking movement used in both swimming and calisthenics. servicios de seguridad informatica
  23. MOB Media naila | Jul 11, 2020
    You make so many great points here that I read your article a couple of times.  Your views are in accordance with my own for the most part.  This is great content for your readers. lista firmelor,
  24. MOB Media Jack | Jul 11, 2020
    I can give you the address       Here you will learn how to do it correctly. Read and write something good. Custom Woven LabelsjACK
  25. MOB Media sania khatri | Jul 11, 2020
    I require you to thank for your period of this radiant read!!! I definately value every last bit of it and I have you bookmarked to take a gander at new stuff of your blog an outright need read blog!!!!  Putlocker Alternative
  26. MOB Media Patch Creator | Jul 11, 2020
    I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Patch Creator
  27. MOB Media amara smith | Jul 11, 2020
    Online assignment help connects students with professional assignment writers even in the UK. So, place your order for excellent online assignment writing services with trustworthy service providers like us.
  28. MOB Media sania khatri | Jul 11, 2020
    Simply unadulterated splendor from you here. I have never expected something not as much as this from you and you have not frustrated me by any stretch of the imagination. I assume you will keep the quality work going on.  Satta Market
  29. MOB Media HArry | Jul 11, 2020
    I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much.   guelph townhomes for sale
  30. MOB Media Naila | Jul 10, 2020
    That is really nice to hear. thank you for the update and good luck. masa nusculara rapida
  31. MOB Media sania khatri | Jul 10, 2020
    Three are normally modest Ralph Lauren accessible available to be purchased every last time you wish to purchase.  스포츠 중계 티비
  32. MOB Media pipro private investigator | Jul 10, 2020
    This article is a join forces with wealth of informative information that is charming and deliberately formed. I compliment your driving forward work on this and thank you for this data pipro private investigator
  33. MOB Media private investigator Ontario | Jul 10, 2020
    This article is a join forces with wealth of informative information that is charming and deliberately formed. I compliment your driving forward work on this and thank you for this data private investigator Ontario
  34. MOB Media private investigator Canada | Jul 10, 2020
    when i was read your article i just said wowww. cause you gave just amazing knowladge through your articles thanks private investigator Canada
  35. MOB Media Avery | Jul 10, 2020
    During this website, you will see this shape, i highly recommend you learn this review. คาสิโนออนไลน์
  36. MOB Media Private investigator Ottawa | Jul 10, 2020
    This article is a join forces with wealth of informative information that is charming and deliberately formed. I compliment your driving forward work on this and thank you for this data Private investigator Ottawa
  37. MOB Media private investigator Hamilton | Jul 10, 2020
    Actually I read it yesterday but I had some thoughts about it and today I wanted to read it again because it is very well written. private investigator Hamilton
  38. MOB Media private investigator Burlington | Jul 10, 2020
    Hi, I found your website by the utilization of Google even as hunting down a comparable subject, your site came up, it seems very good. I've bookmarked it in my google bookmarks. private investigator Burlington
  39. MOB Media ayoub | Jul 10, 2020
    I am happy to find this post Very useful for me, as it contains lot of information. I Always prefer to read The Quality and glad I found this thing in you post. Thanksfront load washing machine
  40. MOB Media Motorcycle Riding Jackets | Jul 09, 2020
    Buy Mens Leather Biker Jacket Online today have an assorted quality that makes them a hit with any disposition, age, or even area. Motorcycle Riding Jackets
  41. MOB Media Distressed Brown Cafe Racer Leather Jacket | Jul 09, 2020
    I was reading your article and wondered if you had considered creating an ebook on this subject.  Your writing would sell it fast.  You have a lot of writing talent. Distressed Brown Cafe Racer Leather Jacket
  42. MOB Media ayoub | Jul 09, 2020
    i am until the call off of time greatly surprised by means of the amount of recommend understandable in financial credit score to this situation. What you presented became ably researched and adroitly worded in an effort to collect your stand within the location of this across to every and the entire single one one your readers.Custom Patch Maker
  43. MOB Media Dell2345 | Jul 09, 2020
    Great post however , I was wanting to know if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Bless you. situs judi online
  44. MOB Media Hibbah | Jul 09, 2020
    Great post, and great website. Thanks for the information! fax online documents
  45. MOB Media yoyokhan | Jul 09, 2020
    Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. Custom Made Patches
  46. MOB Media Avery | Jul 09, 2020
    Mmm.. estimable to be here in your report or notify, whatever, I repute I should moreover process strong for my have website want I play some salubrious further updated busy in your location. สถิติบอลสด
  47. MOB Media yoyokhan | Jul 09, 2020
    You delivered such an impressive piece to read, giving every subject enlightenment for us to gain information. Thanks for sharing such information with us due to which my several concepts have been cleared. Custom Made Patches
  48. MOB Media Avery | Jul 09, 2020
    You should mainly superior together with well-performing material, which means that see it: childrens tshirt
  49. MOB Media ayoub | Jul 08, 2020
    thank you for substitute invincible article. where else may want to all of us collect that saintly of make public in any such obtain quirk of writing? i've a presentation adjacent week, and i am concerning the see for such facts.personal loan Bukit merah
  50. MOB Media sf | Jul 08, 2020
    I simply reckoned it is an outline to share in case other companies was first experiencing difficulty looking for still Now i'm a small amount of doubting generally if i here's permitted to use artists and additionally explains relating to right.     money lender in city hall
    MOB Media

    Leave a comment