MOB Media, Inc. News

MOB Media acquires Med-Fit Systems/Nautilus Commercial as a client

Arnie Attell — Mon, 30 May 2011 11:52:00 GMT

MOB Media, Inc., a full-service marketing solutions provider, has been selected to provide a variety of marketing tools for Med-Fit Systems/Nautilus Commercial. Activities will include development of a new brand image, website development, printed materials, press activity and other similar efforts. Nautilus, known for their superior equipment which features bio-anatomical design and selectorized strength settings, has over 30 years of experience in designing fitness machines.

The staff at MOB Media is very excited to bring Med-Fit Systems/Nautilus Commercial on board at this time as the brand is experiencing a rebirth of its core essence and a lot of interest will be focused on the product roll-outs across America. In addition to other developments, Med-Fit Systems/Nautilus Commercial has just announced that they will be bringing product lines back from China to their manufacturing facility in Virginia.

Med-Fit Systems has the manufacturing, sales and distribution rights to Nautilus Commercial.
MOB Media, Inc. and advertising agency and MOB Media Studios, a video production facility, are both located in the Foothill Ranch and Lake Forest areas of Southern California.

For more information or any questions, please contact Arnie Attell at 949.222.0220 or email to arnie@mobmedia.com

MOB Media shoots three TV commercials for Source One Medical

Debbie Miles — Fri, 25 Feb 2011 15:35:38 GMT

Source One Medical came to MOB Media looking for complete production of three TV commercials to promote sales of their line of Jazzy Power Wheelchairs. In addition to the production of 30, 60 and 120 second TV commercial spots, MOB Media, Inc. also handled placement of the commercials on network television. In addition to television placement, MOB Media also handles all direct response ads as well including display ads in Yellow Pages and AT&T as well as Online, to generate additional inbound leads. All sources of marketing are tracked with specific toll free numbers to effectively manage cost per lead, said Mike Taylor, Senior Account Manager at MOB Media, Inc.

View the TV Commercials here.

Four TV spots created on location for Advanced Training Institute

Debbie Miles — Fri, 25 Feb 2011 08:34:14 GMT

MOB Media recently produced 4 TV spots on location for Advanced Training Institute, and continue to produce stellar online lead results for the Las Vegas-based College.

MOB Media launches commercials for triOS College

Debbie Miles — Tue, 15 Feb 2011 15:58:00 GMT

MOB Media Television Production for Toronto-based triOS College helped launch a strong January of lead development for the school’s 9 campuses. The MOB Media Studios production crew traveled to Canada in mid December of 2010 to capture the video used in the production of multiple commercials which began airing in early January 2011. A quick side trip to Niagara Falls made for a nice diversion before catching our flight back to California.

MOB Media produces TV commercials and more for ISHC

Debbie Miles — Sun, 06 Feb 2011 15:27:00 GMT

MOB Media has recently produced a highly successful round of TV commercials for Illinois School of Healthcare. CPLS have been terrific according to ISHC Marketing Consultant Michael Olivere, including an eye-popping $64 CPL with one of the commercials. MOB Media also has continued to work with ISHC on various collateral materials including catalogs, program brochures and a highly successful direct mail campaign.

Hypnosis Motivation Institute's TV, Print and Online Media handled by MOB Media

Debbie Miles — Thu, 27 Jan 2011 15:14:00 GMT

MOB Media has begun working with Hypnosis Motivation Institute, handling their TV, print and online media activities. HMI was founded in 1968 by Dr. John Kappas. Dr. Kappas literally defined the profession of hypnotherapy in 1973, when he wrote and defined the profession of a "Hypnotherapist" in the Federal Dictionary of Occupational Titles. That definition remains in force and unchanged today.

HMI has earned the distinction of being America's first hypnotherapy training institution to become nationally accredited, by an accrediting agency recognized by the U.S. Department of Education, in Washington, D.C.

MOB Media secures deal to produce National TV Spots for Woodward Laboratories

Debbie Miles — Sun, 16 Jan 2011 14:21:00 GMT

MOB Media has inked a deal with Woodward Laboratories to produce a series of national TV spots. Mycocide NS is a top category seller in the foot care section of independent pharmacies and drug and retail chains nationwide.

Recognized as the world’s foremost manipulator of quaternary amines, Woodward Laboratories is the first company to research, develop, manufacture, and market over-the-counter (OTC), topically applied antimicrobial products which kill fungi, bacteria, and viruses and are non-damaging to the skin and nails.

MOB Media and MOB Media Studios produces video for OceanWide Repair

Debbie Miles — Tue, 04 Jan 2011 14:08:00 GMT

OceanWide Repair is one of the more prominent hull repair and fabrication service centers in the Long Beach/LA Harbor area. Focused on providing worldwide services to major shipping companies, OceanWide Repair will fly a team of specialists wherever needed to provide emergency repairs to the hulls of vessels that have suffered substantial damage due to accidents.

Being cognizant that most repairs require a costly and time-consuming dry dock process, OceanWide developed a proprietary process to weld and repair the ship’s hulls while underwater. In order to create awareness for this service, MOB Media and MOB Media Studios produced an 8 minute video that demonstrated the procedure. This has allowed the company to send email blasts to major shipping lines worldwide with links to the video.

MOB Media print design featured in For Profit College Article

Laura LaCommare — Mon, 14 Jun 2010 16:53:49 GMT

By acquiring regional accreditation, trade and online colleges gain a credential usually associated with the traditional academic culture of liberal arts, faculty scholarship and selective admissions. Normally the accreditation process takes about five years and requires evaluations by outside professors.

Enrollment at Grand Canyon University, a Christian college in Phoenix bought by investors in 2004, has soared to 37,700, as of Dec. 31, up from 1,500, said Brian Mueller, chief executive of Grand Canyon Education Inc. Ninety-two percent of students now take classes online, according to the company's most recent 10-K. Bridgepoint Education Inc., based in San Diego, has boosted enrollment of two regionally accredited colleges it bought in 2005 and 2007 to 53,688 students as of Dec. 31, up from 400 combined, according to a company filing. Ninety-nine percent of those students take courses exclusively online.

Daniel Webster "could parallel Grand Canyon or Bridgepoint's growth curve," said Clifford, who was part of the investor group that purchased Grand Canyon.

ITT Educational declined to comment for this story. The company plans to open more Daniel Webster campuses and also expand online offerings, Kevin Modany, ITT Educational's chairman and chief executive officer, said in a Feb. 22 presentation to analysts. The company expects to introduce programs including accounting, education and health sciences, he said.

The U.S. Department of Education, which doled out $129 billion in federal financial aid to students at accredited postsecondary schools in the year ended Sept. 30, is examining whether these kinds of acquisitions circumvent a federal law that new for-profit colleges can't qualify for assistance for two years, Deputy Undersecretary of Education Robert Shireman said in a telephone interview.

Under federal regulations taking effect July 1, accrediting bodies may also have to notify the secretary of education if enrollment at a college with online courses increases more than 50 percent in one year.

Buying accreditation lets the new owners benefit immediately from federal student aid, which provides more than 80 percent of revenue for some for-profit colleges, instead of having to wait at least two years. Traditional colleges are also more inclined to offer transfer credits for courses taken at regionally approved institutions, making it easier to attract students nationwide.

While accrediting bodies treat these purchases as changes of ownership, the acquisitions, in reality, create new colleges that should be required to earn certification from scratch, Kinser said.

For accreditation to continue once the college is sold, the buyer must promise not to change its mission, Steven Crow, former executive director of the Chicago-based Higher Learning Commission, the largest regional body, said in a telephone interview. Once accreditation is maintained, the acquirer seeks permission, which is usually granted, to start branch campuses and online programs, Crow said.

Obama administration officials recently have questioned whether the accreditation system is effective in protecting academic standards. Accrediting decisions lack transparency and take too long, Undersecretary of Education Martha Kanter said in a Jan. 26 speech in Washington to the annual meeting of the Council for Higher Education Accreditation.

Regional accreditation is worth $10 million to a for-profit acquirer, Clifford said in a telephone interview. That's how much it would cost to start a regionally accredited college, a process that can take 10 years and has only a 50-50 chance of success, he said. On top of the $10 million, buyers typically pay $23,000 to $50,000 per enrolled student, making the purchase of Daniel Webster a bargain, Clifford said.

view article online

Harrier Industries chooses MOB Media to be Marketing Partner

Gary J. Millea — Wed, 02 Jun 2010 12:25:21 GMT

Harrier Industries, LLC has chosen MOB Media, Inc. to develop a corporate brand and identity. In addition, MOB Media, Inc. has been assigned the task of defining distinct product brands which align with Harrier Industries, LLC corporate identity.

MOB Media, Inc. has entered into an agency retainer to handle all graphic design responsibilities including logo development, graphic standards creating, corporate identity collateral, product packaging design, web site design and trade show booth design. Harrier Industries, LLC is a manufacturer of air compressors and air tools with distribution in North America, Central and South America.

MOB Media Awarded Statewide Social Marketing Contract

raina.garcia — Mon, 08 Mar 2010 15:29:22 GMT

MOB Media was selected by UC Berkeley to lead development of media strategy, research and buying for California’s campaign to combat heat illness and heat related deaths among agricultural and outdoor workers in the state.

MOB Media will place nearly $500,000 in media to educate workers, managers and owners of agricultural, construction and landscaping organizations regarding the deadly consequences of heat related Illness. The campaign is slated to begin in Spring of 2010 and run through the summer months.

OnAAiR: Episode 18 – MOB Media

Mon, 07 Dec 2009 15:16:00 GMT

This week I sat down with the boys from MOB Media. I got to hear how they started their shop from humble beginnings and turned it into successful media company. Enjoy the interview!

See you next week!
-M

OnAAiR: Episode 18 – MOB Media
http://www.onaair.com/

Top 5 SEO No-no's

raina.garcia — Wed, 21 Oct 2009 13:56:33 GMT

As a SEO professional the majority of my time is spent correcting the SEO errors and mistakes made by my customers. The art of effective SEO optimization is convoluted with many variables, and although you can Google SEO optimization and find literally thousands of results on the subject with tips, tricks, and strategies; until you remove all unfriendly SEO code your site is doomed in gaining prominent placement on the SERPs.

Avoid the use of flash, DHTML, and internal java script. These coding practices offer slick visual enhancements, but are some of the biggest SEO killers. Search engine spiders see flash objects as big chunks of empty web space because there isn’t an effective SEO method to tag them to be crawled by the spiders. If you are using flash for photo slideshows then convert them into pop-up pages and reinforce them with keyword rich content and anchor text.

DHTML and link roll over effects bloat the html coding of your website and remove the important “alt” and image “title” tags which help to further weaken your SEO ranking potential. The best menu linking method is “text” based links with keyword rich anchor text. The same goes for internal java scripting. This coding just pushes your relevant content down further into your code and slows the search engine spiders crawling your site. Convert your internal scripts into external .js applets and drop them on a folder in your site.
Non-unique, duplicate, or non-relevant content. Your websites content should be fresh and always match and relate to your sites niche. If you are selling party supplies then it would be a bad idea to have pages or content about bowling balls. Duplicate or redundant content is a big no-no as well; part of the Google PR algorithm is based on fresh relevant content.
Keyword stuffing and hidden text. Google and the other major search engines view these practices as spamming and can get your sites sandboxed (dropped so low on the SERPs that no one will ever find it!) or banned altogether. Keep your keyword density to no more than 5%, and never use hidden text.
Poor Meta data. Your Meta data is the information that tells the search engine spiders what each page of your site is about and how it relates to your content. Research your keywords and phrases and always a unique keyword rich title for each page, avoiding stop words like “and, or, the, if, it, were”. Keep your title to 57 characters or less. Your description tag should be short and no longer than a sentence or two. Your keyword tag should always have your primary keyword first, and that keyword should also be in the first sentence on your page content. Don’t bloat this tag with dozens of keywords; this will only hurt your ranking potential. Use no more than 10-12 per page and build landing or gateway pages to promote additional keywords.
Always use alt, link, and header (H1, H2, Etc) tags. Each image and hyperlink on your site is meaning less to the search engine spiders if it isn’t tagged with relevant keyword descriptive phrases. When tagging your menu links never use tags like “click here”, etc. and always be descriptive. Your content needs to be user-friendly first then SEO friendly. Avoid long paragraphs. Use bullets and numbering to summarize and break up long text. This will make your key points stand out to your web visitors and to the search engine spiders as well. Always use header tags to highlight important information. A trick I always us is I start off using the H2 tag at the top of my pages and use the H1 tag further down. It seems that almost every SEO tech starts off with the H1 tag and this has caused the major search engines to give less weight to the H1 tag as a result. This doesn’t mean it is useless, but when used second or third I have noticed better results.

There are so many important strategies in achieving top ranking on Google and the other search engines, but by getting back to the basics and making your site SEO and user friendly, you will have a clean web pallet to work with and build upon.

Keep your site filled with fresh and relevant content, avoid “Black Hat” and deceptive practices, while keeping your pages easy to navigate and informative. By doing this your site will gain higher SERPs long before those who disregard or do not follow SEO's best practices!

MOB Media Salutes Partnership with Heald College

admin — Sun, 13 Sep 2009 23:10:51 GMT

Heald College is a 145-year old West Coast educational institution currently with 11 campuses in California, Oregon, and Hawaii. In 2007 Heald College called upon the services of Orange County veteran media and marketing agency, MOB Media Inc., to aid them with a struggling campus in Portland, Oregon and to revive their media strategy overall.

When MOB Media became involved, the Portland campus was slated to close due to low attendance. MOB Media investigated the unique features of Heald College, their programs, their geographic markets, their student demographics, and market potential of new students within driving distance of each campus. MOB Media additionally targeted print and TV advertising to specific economic and ethnic groups that those audiences could relate to and were well represented on the campuses.

After partnering closely with the college to identify their needs and ideal target markets, MOB Media instituted innovative media strategy and cross-channel campaigns that quickly revived new student enrollments and turned the Portland campus around. New enrollments skyrocketed and impressively, the Portland campus exploded with new student growth so much so that the Portland campus had to move to a larger facility to accommodate a much larger student population.

MOB Media continues to run successful and cost-effective high-volume, highly-complex media campaigns for Heald College campuses leveraging their budget for ideal media placement and continuing levels of increasing enrollment among their ideal student populations.

A successful market analysis for Heald College

admin — Sun, 13 Sep 2009 23:09:18 GMT

The pressure is on. Decreasing budgets and increasing ROI expectations make intelligent marketing decisions more crucial than ever. MOB Media recently provided in-depth market analysis intelligence for a major educational institution, enabling them to make an educated decision on whether to invest in expansion in a new market.