It means that we relish trying to fit a square peg into a round hole. It means that we do take the road less traveled. It also means that we sometimes find ourselves in a few challenging discussions. Truth be told, in any project or relationship worth its salt, at some point, you will invariably find difficulties and obstacles, but the mark of a good agency is to create an open minded relationship that allows both agency and client to be able to share thoughts, ideas and share disagreements without being disagreeable.
BUT WHAT DOES IT TRULY MEAN?
It means that we embrace every aspect of being different. We are different in the way we think, create, work, live and ultimately, we are different in the way we perceive success. Being successful doen’t mean that we have a bunch of awards or a bunch of money (although, none of those things are a bad thing) It just means that our level of success is directly proportional to our clients’ success. That is the measuring stick that guides our every actions, thoughts and reactions.
It also means that we are different in the people we choose to work with. We value talent and integrity above all. We work with people that we want to work with, who have the potential to become our family. We spend a lot of time together... life is too short to surround yourself with prima donnas that make the task at hand more difficult.
Being different means that we embrace technology and the tools it provides us to create solutions that can change the course of your business. Different methods, different systems, as the saying goes: Different ways to skin a cat... We want our clients to explore what technology has to offer and the ways it can make your offering more efficient and effective.
Finally, but probably more importantly, we are different in the way we strategically approach a business problem. We want to be able to deep dive into your data, find the common thread, realize the unreached potential, and create initiatives that will transform your organization into a force to be reckoned with for generations.