In today’s visual world, we are quickly moving from a reading society to a viewing society. This is interestingly true in everyday business applications such as corporate news and company newsletters. It has been a long held belief that Gen-Y now entering the workforce, having been raised with computers and video games, need visual stimulation, audio, and other advanced features to capture their attention.

Other industry experts push for visual mediums for all ages because of information overload, busy schedules, and the fact that people skim now instead of read, often overlooking the detail companies need to convey to customers, employees, and the public. I can foresee a future day when video is available on every street corner, in every retail store, and at every transportation terminal with a touch screen that provides a wide variety of languages for global users.

For today’s use, video is a valuable tool to convey important announcements from the President or CEO to the organization, new product training for internal employees before the product is released to the public, general organizational news, HR updates, and more. A functional use is to email a demonstration or instructional video to customers on how to assemble or use a company’s product.

MOB Media’s VP and CEO, Paul Otis recently stated “Our clients find a great deal of success and increased ROI from incorporating video into everything from Web sites to email newsletters, sales presentations and more. Of course, traditional broadcast as an advertising medium remains strong. Digital video has been around for a few years now, but is just emerging as the chosen standard for professional organizations to communicate products and services, news, ideas, and results-oriented communications to their employees and customers.”

In these modern times, a picture is still worth a thousand words and video communicates in seconds what would take pages of explanation to convey. Whether you’re publishing a company newsletter or want to convey information to a wide customer base, consider the cost benefits and increased viewership of video. You’ll achieve much high compliance with videos being viewed than documents being read and thereby accomplish your business goals.