Heald College is a 145-year old West Coast educational institution currently with 11 campuses in California, Oregon, and Hawaii. In 2007 Heald College called upon the services of Orange County veteran media and marketing agency, MOB Media Inc., to aid them with a struggling campus in Portland, Oregon and to revive their media strategy overall.

When MOB Media became involved, the Portland campus was slated to close due to low attendance. MOB Media investigated the unique features of Heald College, their programs, their geographic markets, their student demographics, and market potential of new students within driving distance of each campus. MOB Media additionally targeted print and TV advertising to specific economic and ethnic groups that those audiences could relate to and were well represented on the campuses.

After partnering closely with the college to identify their needs and ideal target markets, MOB Media instituted innovative media strategy and cross-channel campaigns that quickly revived new student enrollments and turned the Portland campus around. New enrollments skyrocketed and impressively, the Portland campus exploded with new student growth so much so that the Portland campus had to move to a larger facility to accommodate a much larger student population.

MOB Media continues to run successful and cost-effective high-volume, highly-complex media campaigns for Heald College campuses leveraging their budget for ideal media placement and continuing levels of increasing enrollment among their ideal student populations.