MOB Media was selected by UC Berkeley to lead development of media strategy, research and buying for California’s campaign to combat heat illness and heat related deaths among agricultural and outdoor workers in the state.

MOB Media will place nearly $500,000 in media to educate workers, managers and owners of agricultural, construction and landscaping organizations regarding the deadly consequences of heat related Illness. The campaign is slated to begin in Spring of 2010 and run through the summer months.