MOB Media has begun working with Hypnosis Motivation Institute, handling their TV, print and online media activities. HMI was founded in 1968 by Dr. John Kappas. Dr. Kappas literally defined the profession of hypnotherapy in 1973, when he wrote and defined the profession of a "Hypnotherapist" in the Federal Dictionary of Occupational Titles. That definition remains in force and unchanged today.

HMI has earned the distinction of being America's first hypnotherapy training institution to become nationally accredited, by an accrediting agency recognized by the U.S. Department of Education, in Washington, D.C.