Toni & Guy Salons are in 42 countries worldwide. They remain at the forefront of the hairdressing industry, pioneering the professional hairdresser and exceeding all industry standards to train and make available qualified hairdressers. Thus the Toni&Guy Academies were born. Therein the rub, promoting a school and a salon are completely different processes. T&G came to MOB Media to generate passionate interested students who wanted to learn the T&G way.


MOB Media created an 8 market PPC campaign designed to attract good prospects to the various campuses across the country. We took into consideration geographic differences, special keywords and phrases that would help those not familiar with the brand and applied our accountable advertising methods to the multi-faceted media and SEM campaign. The campaign has been and continues to be a tremendous success, with industry low CPLs and higher than average conversions, with very reasonable budget spend, considering the expansive network of academies.

Because of our efforts, Toni & Guy has benefited with several hundred inquiries a month at low CPLs, increased enrollment and awareness of T&G in key markets, more students in chairs and a commitment to furthering these students’ careers. Not bad for a purely digital media effort.


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