MESSAGING.
While faced with a limited budget and resources, Barbells has been able to effectively communicate their primary objective, which is to raise money to promote early detection for breast cancer. By establishing a series of communication guidelines and initiatives, we were able to quickly establish a narrative and get to the core of their audience, and help them reach an unsuspecting audience. In addition, we were tasked to create a media presence (from scratch) for their nationwide tour, The Pink Bra Tour. With strategic radio and print buying, we were able to publicize this event with great success.