For the University of California, Office of the President, MOB Media researched, scripted, shot and produced 19 various student health videos and PSAs. The campaign seeks to promote the use of mental health services and reduce the stigma and discrimination associated with mental health in part through the use of these videos. MOB Media has spearheaded production, design and the overall look of the 19 videos.
This series of video content concentrated primarily on the subject matter of student mental health. MOB Media was charged with all production aspects, including concept development, scripting, location scouting, casting, interviewing, etc. Our process involves close association with UC System representatives, mental health professionals, campus representatives, students, professors, and administration ensuring that the proper message and tone were set for all constituents. The outcomes of this work have been amazingly creative and focused on each subject matter’s core purpose. A challenging task considering the number of individuals and groups that participated. But the entire team was focused and set on achieving UCOP’s goals. A final reward came from our Suicide Prevention PSA winning a Telly Award in the category of Social Marketing.
Our process for successfully delivering video production projects began with our conversations of PHDs and other mental health workers. A committee was formed from all campuses and meetings were set to clarify and confirm goals, deadlines and deliverables. After overall agreement reached per project, MOB Media would develop a concept of each subject matter, written schedule for all parties on the delivery of the finished product. In addition to establishing the timeline for all activities, the schedule sequentially lays out the services to be provided, logistics, permits, approvals, and identifies the MOB Media team members that are responsible, and indicates milestones that require client approval.
This has been a successful and rewarding, while demanding project. The sensitivity of the much of the subject matter and the importance these issues play in the lives of students, faculty and staff on campus cannot be underestimated. We produced videos that we expect will help improve lives, shape opinions and create unity.